The EFG London Jazz Festival is one of the biggest annual music festival, which has long been acclaimed for showcasing a diverse mix of world-class talented musicians. The festival continues to embrace jazz music and bring it to a wider audience. It celebrates the significance of jazz in the city of London and in the music culture .
This project was for a University Module, it entailed designing a range of materials and developing an event brand identity. Careful examination of the functionality of the deliverable in order to create an intelligent content structure, layout and typography.
Paper Cutouts of the characters
Poster Design
Testing colour palettes
Final poster design
Leaflet
The design challenge for this output has been translating the concept and using the same assets in a different format.
Social Media Promotional Content
The purpose of the video was to promote the event and inform the audience of the date and important information.
Merchandise
